The Positives Of UK B2B Email Marketing.
Using a UK B2B Email Marketing Database and Directory is a Fantastic Way to Create New Sales.
Do you intend to used Company Email Addresses in your current marketing strategy? Are you wondering if it is wise to be investing in UK business email mail lists or in a UK business email directory in 2021 and beyond? Will investing in business mailing lists be useless now that the UK has left the EU? If these are some doubts that worry you – we have the answers.
Besides, E-Marketing are still popular today and a critical part of any sales drive..
E-marketing generates better results even today than most other marketing channels. But that’s not all. With the pandemic still wreaking havoc on social movement, the most successful way to reach businesses is via an email address directory.
Furthermore, innovative businesses make use of Company Email Addresses that are either free or affordably priced. Creating email campaigns has never been easier. All you require is a reliable UK business email list, and the e-mail automation tool will help you run successful B2B campaigns without any direct involvement.
B2B e-marketing is known to be successful in the UK
According to the Campaign Monitor’s UK Email Marketing List Benchmarks (2021), most industries experienced increased engagement through their e-mail campaigns in 2020. But as well as that, the ‘unsubscribe’ rates dropped in 2020. That is a fantastic sign that people in the UK are still engaging with e-marketing.
Therefore that is why Marketers believe that B2B marketing is a critical part of their content marketing strategy. In fact, 40% of B2B marketers said newsletters were an essential element of the success of their content marketing plan. So make more profits when you invest in business-to-business marketing.
Besides, if you have a valid business mailing list with Company Email Addresses, B2B marketing can deliver a substantial return on your investment. However, you will have to ensure that you source your business email addresses from a reliable company.
Despite GDPR your business can still derive benefits from B2B marketing
Direct marketing practices have not been impacted after the UK left the EU. But there is good news. It is still legal to email business addresses and to send emails of named individuals of UK companies and similar kinds of organizations. The only criterion is that individuals must be given the option to opt-out or unsubscribe from company email address campaigns.
A UK business email directory made up solely of business email addresses at the domains of limited companies, public limited companies, limited liability partnerships, government bodies, and NGOs is what you want. It can be used successfully for B2B campaigns.
At APC, we understand how critical it is to stay compliant with the General Data Protection Regulation GDPR when sending out Sales messages only to Company Email Addresses
Since the UK left the EU, laws regarding sending emails to business addresses in the UK and the EU have not changed. We have considered the rules and regulations that have been put in place since 2018.
We also aim to provide you with UK business email lists comprising business email addresses that allow you to stay compliant with the new email regulations.
According to GDPR, it is unacceptable to e-mail Sole Traders and Ordinary Partnerships. As a result, we have removed all addresses of Sole Traders and Ordinary Partnerships. When you buy a UK business email list from us is a reliable listing of only company emails addresses at Limited Companies, LLPs, PLCs, NGOs, and Government Bodies.
Furthermore, when you send out your sales campaigns to our UK business email lists, you can still comply with the latest regulations.
So, the General Data Protection Regulation has given businesses the freedom to pursue email list marketing to corporate clients only . You can use this freedom to build awareness for your brand, but you’ve got to put certain things into practice. Read on to know some of the best practices for building brand awareness through email marketing.
- Work on personalization and list segmentation
Personalization and segmentation have long been recognized as conversion triggers in email content by email marketers looking to improve conversion rates. More customer-focused product marketing is possible when a mailing list is segmented into targeted micro-segments.
- Send regular emails but don’t be spammy
Develop consistency in your email-sending schedule. However, remember not to bombard people and businesses in your email directory with emails. Doing so will most likely lead to your target audience regarding you as spammy, which is not what you’d want in terms of brand awareness.
- Don’t forget to send welcome emails
The tone of all subsequent email interactions is set by welcome emails. Surprisingly, many internet firms still refuse to utilize it. The first few emails in a follow-up series usually have the best open rates, so why not take advantage of that? A brand will seem significantly more personal if it tells people and businesses in your email database what to anticipate from email communications in the future.
- Create a template
Humans are animals who seek patterns in almost everything. This necessity for pattern identification lays the groundwork for strong brand recognition and awareness. The best approach to do so is to use an email template that’s aligned with your business’s goals. Brand awareness may be reinforced with email marketing templates. The confidence of your mailing list will be boosted if an email is easily identifiable.
The quintessential tips to create an email content calendar
Creating an email list marketing calendar can allow your business to:
- Plan ahead
- Revise your emailing schedule for making the most of emerging opportunities
- Curate email marketing content for special dates and holidays
Read on to know the top tips for creating a content calendar for your email marketing campaigns.
- Ensure that your calendar is predictable
A predictable content calendar does two things:
- It streamlines the content calendar creation process, which makes things easier for your email marketing team.
- It also allows the people and businesses in your email directory to have clear expectations.
However, be careful not to be too predictable with promotional emails. For example, if you make it a habit to promote a sale only at the beginning of each month, it may inadvertently lead to people purchasing only when the month starts.
- Know the habits of your industry
If you want your email database to be receptive to your marketing emails, you have to acquaint yourself with the habits of your industry. This will help you to establish email cadence, i.e. the combination of your email frequency, the day(s) of the week that you’ll be sending the emails, and the time.
- Create a template
A template can make sure that you’re targeting your mailing list in the most effective manner. Here are some things that an email calendar template should include:
- The name of the email marketing list campaign
- The goal of the campaign
- The members of your email marketing team
- The campaign’s status
- The type of email (newsletter or promotional)
- The target audience
- The themes and topics of the emails
- Send date and time
- Tests to perform
These 3 tips can help you get started with creating an email content calendar, which will work wonders in the long run to keep your email marketing efforts on track.